EQ2
Emotionally Intelligent Branding
& Websites for Soul-Proprietors
Coaches, healers, holistic practitioners —
Have you been holding back from sharing your gifts because you don’t have a website?
(Or maybe you have one, but it makes you want to hide?)
Maybe it’s your website (or lack of one). Maybe you fumble when people ask what you do. Maybe you’ve been shy to share work you know is meaningful. Whatever the reason you’ve been holding back, it’s time for you and your business to shine!
Soulful branding and website services for your holistic practice.
Introducing
EQ2
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EQ2 combines my background in branding and coaching with wisdom gained from managing my own holistic practice for more than two decades.
No templates. No trends. The living expression of who you actually are and what you’re here to offer.
EQ2 puts your holistic practice online — swiftly, beautifully, and easily.
As the name implies, EQ2 branding and website services are emotionally intelligent… because you are and so is the work we’ll do together helping your business shine!
See how we can work together:
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Uncover your brand DNA.
Brand Clarity is a deep dive in self-discovery. You’ll walk away from this concise consulting experience with a crystallized awareness of your brand essence… along with actionable recommendations for you to share your essence with the world.
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A simple-yet-souful Squarespace website.
EQ2 Essential delivers a streamlined website with just enough content and functionality to get your holistic practice up and running. Meaning less overwhelm for you and a clear pathway for your prospective clients.
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When you need to build beyond the basics.
EQ2 Bespoke is for established entrepreneurs who already have a website and want to take it to the next level. Ready for a rebrand? This is the
Example EQ2 Website:
Janet Hedley Rooted Wellness
Since EQ2 is a pilot offering, the example below utilizes a fictitious persona, based on the kinds of soul-proprietors I serve in my coaching practice.
🔗 janethedley.squarespace.com
password = janet
Meet Janet, energy healer and intuitive.
Janet needed a simple website to book consultations with prospective clients and to build her mailing list.
Janet has no brand assets, only a business concept she calls “Rooted Wellness.” For her EQ2 site, Janet provided a professional headshot, a testimonial, and some written notes. I used these, plus discoveries from our strategy session and Janet’s questionnaire, to build Janet’s website. Her EQ2 site uses stock images, typography, and colors to convey her vibe. Since she didn’t provide any website copy (text), I used ChatGPT to generate a draft, which I then finessed. Using free tools for bookings and her mailing list allows Janet to keep her overhead low. Once her site was built, her only cost is her Squarespace subscription fee which is $16 per month, paid annually.
It’s easy to get started with EQ2.
The EQ2 website development process is intended to make things exceptionally easy for you.
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During the EQ2 pilot period, the fee to develop your EQ2 site is $1650.
Half of the fee ($825) is due when you sign up for EQ2. The remaining half is due the day we launch, assuming we launch within two weeks of our strategy session. Otherwise, the remaining half is due at that two week mark. The process works best when it can be completed swiftly!
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You will need a Squarespace subscription and a domain name.
A “personal website” Squarespace subscription is $16 per month when paid annually or $25 per month when paid monthly. When you pay annually, you also receive a free domain name for a year through Squarespace. Domain names that end in .com are generally $20 per year.
Squarespace subscriptions, domain name registration, and any other subscription services are separate from the EQ2 fee and are paid directly to the provider(s).
Please note that Squarespace offers a wide range of functionality you may be interested in that all come with additional costs. Your EQ2 site is designed to be streamlined and simple and does not use their additional paid features.
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Complete the form below. and receive a confirmation from me.
Pay the first half of the EQ2 fee.
Schedule your strategy session with me.
Start to gather the materials you already know you will need:
• headshot
• testimonial(s)
• list of credentials
• draft bio
Our work together will unfold from there! You will receive guidance on anything you need to do every step of the way.
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If you desire a website that has more pages or functionality than an EQ2 site, I am happy to put together an estimate for a custom website. Please indicate that in the form below.
Let’s get started!
